At Safer Baby, our mission is simple: to make feeding safer, easier, and more reassuring for every parent and caregiver.
We believe no parent should have to guess whether their baby’s bottle is safe. That’s why we designed and patented the world’s first baby bottle thermometer - created by parents, built with medical‑grade accuracy, and made to take the stress out of feeding.
Your baby’s wellbeing is at the heart of everything we do. From the materials we use to the way our thermometer works, safety is our top priority.
We understand the challenges of late‑night feeds and the pressure of keeping newborns safe, because we’ve lived it. Our products are made for real families, inspired by real parenting struggles.
Parenting is hard enough. Every product we create is designed to be simple, fast, and intuitive - so you can focus on bonding with your baby instead of second‑guessing.
We don’t just make products - we create solutions. Our patented thermometer proves that innovation can be practical, meaningful, and life‑changing for families.
We are committed to medical‑grade accuracy, rigorous testing, and products that meet the highest standards. Parents trust us because we never compromise on quality.
Designed to make feeding safer and easier, so you can focus on bonding with your baby.
Safer Baby is more than a single product - it’s a vision for the future of safer parenting. Our goal is to expand with thoughtful, practical solutions that make family life easier, while always staying true to our mission of safety, simplicity, and trust.
Because every baby deserves safer feeding, and every parent deserves peace of mind.
Shop the Safer Baby Thermometer
What is Safer Baby’s mission?
Safer Baby’s mission is to help parents feed their babies safely and confidently by removing guesswork from bottle feeding. We focus on simple, reliable tools that support everyday feeding moments.
Why is feeding safety central to your mission?
Feeding is one of the most frequent interactions parents have with their babies. Ensuring milk is at a safe temperature reduces risk, stress, and uncertainty, especially during the newborn stage.
What values guide Safer Baby as a brand?
Safer Baby is guided by safety, simplicity, trust, and support. Every decision we make focuses on helping parents care for their babies with confidence.
How does Safer Baby put safety into practice?
Safety is built into our product design. The Safer Baby Thermometer uses non-contact infrared technology and a clear colour system to help parents make safer feeding decisions every time.
Why is simplicity important to Safer Baby?
Parenting is already complex. Safer Baby believes baby products should make life easier, not harder. Our products are designed to be intuitive and easy to use, even when parents are tired.
How does Safer Baby support new parents?
Safer Baby supports parents by providing clear guidance during feeding. When parents are confident, feeds are calmer and more positive for both baby and caregiver.
Does Safer Baby consider real-life parenting situations?
Yes. Safer Baby products are designed for real-life use, including night feeds, travel, shared caregiving, and busy routines.
Why does Safer Baby focus on confidence as a value?
Confidence helps parents trust themselves. Safer Baby aims to give parents reassurance so they can focus on bonding rather than worrying about feeding safety.
How does Safer Baby ensure quality and reliability?
We prioritise careful development, testing, and feedback to ensure our products meet the needs of parents and support safe feeding routines.
Is Safer Baby committed to Australian families?
Yes. Safer Baby is designed for Australian parents and supports feeding practices commonly used in Australia. We ship Australia-wide and provide local support.
How do Safer Baby’s values show up in the product?
Our values are reflected in the design. The product is non-contact, fast, easy to understand, and built to reduce stress during feeding.
Why does Safer Baby exist as a brand?
Safer Baby exists to help parents feel supported during feeding. We believe peace of mind is just as important as practicality.
